Fanatics extends UEFA Trading Card partnership through 2033
Fanatics Collectibles and UC3 have agreed to extend their trading‑card, sticker, and trading‑card‑game partnership covering UEFA club competitions for another six years, extending the current agreement from 2027 through 2033.
The renewal was announced shortly before the start of the 2026/27 UEFA Champions League season and includes both the UEFA Champions League and UEFA Women’s Champions League, as well as the UEFA Europa League, UEFA Europa Conference League, the UEFA Super Cup, and the UEFA Youth League. Products under the agreement will be developed by Fanatics Collectibles and released under the Topps brand.
New memorabilia-based programs
The extended partnership will also introduce new memorabilia-based programs, including a new Debut Patch initiative in the UEFA Champions League. Under the program, patches worn by players during their first‑ever Champions League appearances will be collected, authenticated, and inserted into unique 1/1 trading cards.
The Debut Patch cards will make their first appearance in the Topps UEFA Champions League Chrome Collection later this season. The initiative is designed to give collectors a tangible connection to players at the beginning of their Champions League careers.
UEFA President and UC3 Board Chair Aleksander Čeferin said the renewed partnership reflects the strength of the collaboration between UEFA and Fanatics and their shared aim of developing products for fans and collectors around the world.
Continued expansion across Europe
Fanatics’ founder and CEO, Michael Rubin, said the announcement comes at an important moment for Fanatics Collectibles as the company continues to expand its presence across Europe. He also pointed to the launch of Fanatics’ London flagship store the previous year, which has become a major destination for collectors in the region.
Rubin added that UEFA, European football clubs and Fanatics will continue to develop new products for fans and collectors, including initiatives such as the Debut Patch program that aim to bring supporters closer to the players and clubs they follow.
The renewed partnership was facilitated by Relevent Football Partners, UC3’s exclusive global sales and marketing partner.