Fast & Furious celebrates 25th anniversary with global campaign
Universal Products & Experiences is celebrating the 25th anniversary of Universal Pictures’ Fast & Furious franchise with a global consumer products and retail campaign. The initiative includes new products, retail activations and fan experiences inspired by the franchise’s iconic cars, automotive culture and themes of family.
The campaign coincides with the franchise’s next chapter, Fast Forever, planned for 2028, as well as a new live-action Fast & Furious television series coming to Peacock.
New anniversary products include collectible vehicles from Jada Toys and Mattel, as well as new LEGO Speed Champions and LEGO Technic sets featuring cars from the films. The Hot Wheels Legends Tour will also feature Fast & Furious vehicles and branded experiences across selected markets.
Universal theme parks in Hollywood and Orlando are joining the celebrations with new merchandise, while the upcoming “Fast & Furious: Hollywood Drift” attraction will bring additional franchise-inspired products and experiences.
The anniversary campaign will roll out across markets worldwide, including retail partnerships, pop-ups, car tours and automotive events in the US, China, Japan, the UK and Europe throughout 2026.