Fifa and Roblox expand partnership

Fifa and Roblox announced the extension of their partnership, with a new official game, FIFA Super Soccer, that is now live thanks to a new partnership with leading metaverse media company Gamefam. 

The move is part of FIFA’s expanding gaming footprint – ensuring the organisation continues its ongoing work with leading gaming platforms to excite and engage the next generation of football fans around the world.

Consistent innovation 

Since announcing the initial partnership with FIFA in 2022, Roblox has continued to enjoy unprecedented growth that has cemented it as a critical platform for all sports properties and brands. The platform now attracts more than 151 million daily active users, who spend an average of almost three hours a day on the platform. Roblox’s growing relevance for sports and entertainment, and consistent innovation, aligns with FIFA’s strategic commitment to gaming and meaningful engagement with fans globally.

Gamefam’s blockbuster title Super League Soccer, which averages 9.5 million monthly active users, 1.5 million daily gameplay sessions and 11-minute gameplay sessions, has been renamed and rebranded as FIFA Super Soccer to become FIFA’s new official experience on the platform. 

Competing with official teams

This new official FIFA game lets players compete with official national teams and popular clubs, join events aligned with top global leagues, celebrate the road to the FIFA World Cup 2026™, and unlock exclusive FIFA and FIFA World Cup™ gear to outfit their avatars. The innovative offering will open select opportunities for FIFA Partners such as adidas, and other brands. As of today, 14 adidas partner football clubs can be played in FIFA Super Soccer via a new event: the adidas Football Festival, a four-week long activation featuring Flamengo, Boca Juniors, Club América, Union Berlin, Al Nassr and more.

Source: https://inside.fifa.com/organisation/news/roblox-partnership-super-soccer-studio-partner-gamefam