First-ever Peppa Pig and Transformers retail locations

Hasbro’s Global Experiences team has an equally fun and important job: to fully connect fans with the world of Hasbro. Through immersive, location-based experiences, they create unforgettable moments for fans and families worldwide. Explains Renae Brown, Associate Manager (EMEA), Global Experiences: “Our team works on everything from theme parks to resorts, restaurants, escape rooms, live shows, arcade games, meet-and-greets and experiential retail.”

Finding great partners and develop brilliant attractions

The Global Experiences team works diligently to find great partners and develop brilliant attractions that bring Hasbro’s IPs to life. This year, the team broke new ground as they partnered with Event Merchandising, renowned experts in the event- and themed-retail industry, to create two special new stores.

Not one, but two grand openings!

In November, the team celebrated the opening of two retail stores at the Battersea Power Station in Southwest London: a TRANSFORMERS store and a PEPPA PIG store. Timed closely to TRANSFORMERS’ 40th anniversary, the recent release of the TRANSFORMERS ONE movie, and PEPPA’s 20th anniversary, these are the world’s first standalone stores serving fans of each of these iconic brands.

Exclusive merchandise

In partnership with Event Merchandising, the team infused core elements of each brand’s narrative into their physical stores at the power station. Together, they’ve developed exclusive merchandise, themed events and collectibles for visitors to enjoy.

Source: https://newsroom.hasbro.com/news-releases/news-release-details/breaking-new-ground-battersea