Fisher-Price and Big Little Feelings Launch Play Kits for Toddler Milestones

Fisher-Price has teamed up with parenting experts Big Little Feelings to introduce a new line of solution-based play kits designed to support parents and toddlers through key developmental milestones. The Fisher-Price X Big Little Feelings collection targets families with children aged 18 months to 3 years, offering four themed kits: Potty Training, Bedtime Routine, Calm Down, and Sharing. Each kit combines engaging toys, custom board books, plush characters, and exclusive mini-courses with expert tips to help parents navigate challenges like potty training, bedtime struggles, emotional regulation, and social skills.

Expert-Backed and Parent-Tested

Developed with insights from real moms and tested in the Fisher-Price Play Lab, these kits are rooted in early childhood research. The collaboration aims to provide both fun for kids and practical, science-backed resources for caregivers, making everyday parenting moments more manageable and positive.

The Fisher-Price X Big Little Feelings kits are available at Target, Amazon, and the Mattel Shop. This partnership underscores Fisher-Price’s commitment to supporting families with high-quality, developmentally enriching toys and expert guidance.

Source: Business Wire