Focus on licenses: Spielwarenmesse as an international hotspot
From 27 to 31 January 2026, the Spielwarenmesse in Nuremberg will bring together the most important players from around the world and offer a unique overview of trends, innovations and business opportunities in the licensing industry. Across 18 exhibition halls and all 13 product groups, it will be clear that licensed products set trends, create emotional connections and drive growth for the entire industry.
Target group-specific programme
With the LicenseLounge powered by BRANDmania, visitors can expect a central hub for the licensing scene in the foyer of NCC West. In a relaxed atmosphere, contacts are made, collaborations initiated and current topics discussed. A special highlight are the LicenseTalks, presented across two days of the fair by Licensing International, Licensing Magazine and BRANDmania, offering practical know-how and exclusive market data. International industry experts provide insights into the most important developments in the licensing world.
Emotional brand experiences
As a part of the LicensePreview in the hall “Munich”/NCC Mitte, industry representatives are invited to gain exclusive insights into the latest licences and concepts. Licensors present their innovations to a maximum audience of 270 visitors, who can provide direct feedback in a confidential setting. The popular walking acts also ensure maximum attention throughout the exhibition grounds. ‘Licences are the driving force behind innovation in our industry. With the Spielwarenmesse, we are creating a central platform that sets trends, imparts knowledge and brings the international licensing scene together – for sustainable success and new impetus in the market,’ emphasises Christian Ulrich, Member of the Executive Board at Spielwarenmesse eG (Spokesperson).
Find more detailed information in the source description.