Folat and Riethmüller joined forces

On April 14, 2025, Folat B.V. and Riethmüller Europe GmbH (formerly Amscan Europe GmbH) launched a strategic joint venture that will reposition the European party supplies industry.

Bundling respective strengths 

The combination of two established players - Folat as an innovation-driven company with strong private label development and Riethmüller as a traditional supplier with 170 years of market experience and a strong license portfolio - creates a strong partnership with a broad base. The aim of the partnership is to bundle the respective strengths, optimize processes and create an even more attractive product portfolio for retailers. The merger will make better use of synergies, expand market coverage and customers will benefit from a significantly improved service in future. The focus will also continue to shift towards innovation - both in terms of product range, logistics and services.

Shared vision

“Our shared vision - with decades of experience and complementary skills - creates new opportunities for innovation, growth and better service for our customers across Europe,” explains Jürgen Müller, Commercial Director of Riethmüller Europe GmbH.

"Our partnership marks a turning point in our industry. By combining our strengths, we are tapping into new potential, optimizing our processes and creating real added value for our customers," added Daan Nieuwland, Group CEO, and Mike van Noord, Group CPO.

Leveraging synergies

The partnership will focus on leveraging synergies and expanding the product portfolio. Customers can expect a seamless transition phase, improved service and continuous innovation.

Source: dasspielzeug.de/Industrie/Folat-und-Riethmueller-buendeln-Kraefte