Forever 21, Mattel Partner on New Barbie Fashion Collection
Fashion retailer, Forever 21, has announced its next installment of Forever 21 x Barbie. The brand has again teamed up with Mattel to launch a Barbie collection in time for summer. Co-designed by Mattel and Forever 21, the exclusive capsule will be available at select Forever 21 retail stores, Forever21.com and virtually on “Roblox” starting May 18.The Forever 21 x Barbie collection is the brands’ most extensive collaboration, featuring 76 pieces across a diverse range of categories, including logo T-shirts, sweatshirts, swimwear, sleepwear, denim shorts, vests and jackets. Anchored in Barbie’s pink hue and complemented by subtle accents of light pink, white and gray, the collection showcases a wide selection of fashion styles. From sporty pink pieces in Forever 21’s best-selling silhouettes to denim garments embellished with sequins and bold dresses that make a statement, the collection offers a variety of products for the brands’ fashion-savvy audience.
The Forever 21 x Barbie collection showcases expanded sleep apparel, footwear and fashion bags. Novelty non-apparel items also capture the active-lifestyle spirit of Barbie, such as a rhinestone-encrusted water bottle. Women’s apparel sizes range from XS-XL, plus 0X-3X and kids’ 5/6-13/14.
Forever 21, in partnership with Virtual Brand Group (VBG), has also created an AI-designed virtual Forever 21 x Barbie fashion collection available exclusively on “Roblox.” The brand’s metaverse experience Shop City on “Roblox” allows visitors to build and operate their own fashion store. The virtual collection will mirror the in-store assortment and offer metaverse-exclusive Forever 21 x Barbie designs that include colorful summer-themed formal and streetwear lines, each with radical fabric combinations. A portion of the virtual collection will only be available as a limited edition and all visitors of the experience on “Roblox” will have an opportunity to claim free Forever 21 x Barbie fashion surprises.