Formula 1 and Disney launching Mickey & Friends collaboration in 2026

Formula 1 and Disney have announced an exciting new collaboration that will see Mickey & Friends in the high-speed world of F1 from 2026. Disney’s Mickey Mouse is one of the most beloved and recognizable characters of all time, and fans can look forward to seeing Mickey & Friends in F1 through experiences, content, and merchandise around the globe.

Huge growth with younger fans

In recent years, Formula 1 has seen a huge surge in growth with younger fans and data shows that more than four million children aged 8-12 now actively follow the sport across the EU and US – while 54% of followers on TikTok and 40% on Instagram are now under 25 years old.

Bringing fans together

The new relationship is turbocharged by the two brands' shared affinity for creativity, entertainment and innovation, and to bring fans together around the globe through unforgettable and one-of-a-kind experiences.

Tasia Filippatos, Disney Consumer Products President: “As we celebrate nearly a century of Mickey Mouse & Friends, our collaboration with Formula 1 offers a unique opportunity to bring two powerhouse entertainment properties together to create products that fans will love.

More information in the coming months

More information on the activity will be shared in the coming months, and fans can follow Mickey & Friends on their Formula 1 adventure via @mickeymouse and @f1 on social media to keep up to date on how the iconic characters will be living life in the fast lane in 2026.

Source: www.formula1.com