Formula One and Pompeii launch first official capsule collection

Formula One and Madrid based fashion brand Pompeii have launched their first official capsule collection, featuring nine unisex pieces inspired by Formula One and the Formula One Tag Heuer Gran Premio de España 2026 in Madrid. The collection combines racing heritage with streetwear and includes key pieces such as a Pit Crew Jacket, Mechanic Shirt and Glove Tee. Custom racing graphics created by Pompeii exclusively for the collaboration draw on the visual codes associated with Formula One. 

Celebrate the return of Formula One to Madrid 

The collection was created to celebrate the return of Formula One to Madrid and the new Madring circuit. Rather than focusing on technical performance wear, the garments reinterpret classic racing motifs as everyday fashion designed for an urban lifestyle. The accompanying campaign focuses on the anticipation and emotion surrounding the sport’s return to the city and the culture surrounding the new circuit. 

Activations in Madrid

The launch is supported by several activations in Madrid. These include a launch event featuring a Formula One and Pompeii liveried show car, an F1 Paddock Club collaboration with The Coffee Party and a Formula One themed takeover of Pompeii’s Madrid flagship store. The store takeover includes archival photography, historic footage and moments from Formula One’s past and present. 

Selected pieces from the collection became available through the F1 Store online on September 8, while the full collection launched on the Pompeii website on the same day and at the brand’s Madrid store from September 10. 

New generation of fans 

Emily Prazer, Chief Commercial Officer at Formula One, said the collaboration brings Formula One to a new generation of fans and celebrates the energy surrounding the sport’s return to Madrid. Pompeii co founder Cosme Bergareche described the partnership as a natural fit for the brand, highlighting the shared connection between sport, culture, style and emotion, as well as the particular significance of welcoming Formula One back to Pompeii’s home city of Madrid.

Source: https://corp.formula1.com/formula-1-and-pompeii-debut-official-formula-1-capsule-collection/