Fred Rogers Productions and JAKKS Pacific renew Daniel Tiger’s neighborhood partnership
Fred Rogers Productions and 9 Story Brands have renewed their long-term licensing agreement with JAKKS Pacific for Daniel Tiger’s Neighborhood, the Emmy Award-winning PBS KIDS preschool series. The renewal marks the third multi-year extension of the partnership, with JAKKS Pacific continuing as the property’s master toy licensee.
9 Story Brands, which holds worldwide licensing rights for Daniel Tiger’s Neighborhood, brokered the renewed agreement. JAKKS Pacific has been responsible for the brand’s toy business since the series launched in 2012 and holds worldwide distribution rights across a broad range of retail channels.
As part of the renewed agreement, JAKKS Pacific will develop a refreshed and expanded toy range based on the animated series. The new collection will build on established play patterns while incorporating the show’s educational and social-emotional learning strategies. The range is also intended to support key preschool milestones and appeal to both existing and new fans.
The partnership comes as Daniel Tiger’s Neighborhood continues to perform strongly. Now in its eighth season, the series remains one of the most-watched PBS KIDS programs. Since the beginning of 2025, it has generated nearly 888 million cross‑platform views and almost 200 million cross‑platform game plays.
JAKKS Pacific has described its existing figures, plush toys, and vehicles as successful at retail and said the continued popularity of the series made the renewal a natural next step. The new toy collection will extend the company’s longstanding involvement with the Daniel Tiger’s Neighborhood brand.