Gabby’s Dollhouse expands franchise with new content and theme park experiences
DreamWorks Animation and Universal Products & Experiences are expanding the global reach of Gabby's Dollhousethrough new content, retail partnerships, gaming initiatives, and immersive theme park experiences.
Strong momentum
The franchise has continued its strong momentum following the success of its theatrical release, becoming Netflix’s top original kids’ series worldwide in 2025 and ranking among the platform’s most-watched original titles overall. The brand has also surpassed one billion YouTube views and generated tens of millions of visits on Roblox.
Launch of the console game
Recent expansions include the launch of the console game Gabby’s Dollhouse: Ready to Party, live stage productions, and interactive retail experiences across multiple international markets. Universal Products & Experiences said future growth will focus on delivering creative and engaging experiences for families through content, products, and location-based entertainment.
Season 13
Season 13 of the series, released earlier this year, introduced “Fairylandia,” a new fantasy setting expected to drive upcoming storytelling and merchandising initiatives. Spin Master remains the franchise’s master toy partner, while the licensing program continues to expand into categories such as fashion, publishing, home décor, beauty, gaming, and technology products.
Additional playsets and more
In 2026, the brand plans to launch additional playsets, collectibles, and lifestyle products inspired by Fairylandia, alongside new strategic retail collaborations. The franchise has also joined the Netflix Playground app with interactive activities designed for children.
Gabby's Dollhouse attractions
As part of its location-based entertainment strategy, Universal Kids Resort will introduce themed Gabby's Dollhouse attractions later this year. Planned experiences include “Gabby’s Cat-Tastic Dance Party,” themed food offerings, and dedicated merchandise areas within the park.