Gamefam and Mattel bring Barbie to Roblox

Barbie conquers the Metaverse: Mattel and Gamefam have jointly released the Barbie DreamHouse Tycoon game on Roblox.

The first official Barbie Roblox game was released in early October, giving players the opportunity to build their own dream house, go through different careers and "unleash their inner fashion icon".

Ricardo Briceno, Chief Business Officer at Gamefam: “This is the perfect time to bring Barbie’s world to millions of existing and soon-to-be fans on Roblox.

“The Barbie brand has never been more relevant, and this tycoon-style game offers another way for players to continue playing with Barbie by building their very own DreamHouse in the metaverse.”

Source: www.brandsuntapped.com