Gap and DÔEN launch a second collaboration

Following last year’s successful collaboration, Gap and DÔEN are launching a second collection of California vintage-inspired classics celebrating timeless femininity. Launching on May 2, the collection is an ode to both brands’ effortless and easy dressing, introducing new silhouettes and prints. This collection also expands into baby and men's apparel, marking DÔEN’s first time offering men’s products. 

Building on bestsellers from the previous collaboration, the new 38-piece collection is rooted in DÔEN’s feminine interpretation of iconic Gap styles.

"Our first collection with DÔEN set a new bar for how a collaboration can infuse a fresh perspective into Gap essentials, creating covetable pieces that left our customers wanting more,” said Mark Breitbard, President & CEO of Gap. “Reuniting with DÔEN—an inspiring partner that shares our values—has allowed us to build on that momentum with a new summer-ready collection.” 

Source: https://www.gapinc.com/en-do/articles/2025/04/gap-and-doen-launch-a-second-collaboration