Global Licensing Market Grows to $369.6 Billion in 2024: Key Insights for Toy Industry

The global licensing industry has reached a new milestone, with retail sales of licensed products and services climbing to $369.6 billion in 2024—a 3.7% increase over the previous year. According to the latest Global Licensing Industry Study, published by Licensing International and conducted by Brandar Consulting, this growth underscores the enduring strength of brand-driven consumer demand worldwide.

The study, based on data from 935 companies across 56 countries, provides a comprehensive breakdown of revenues, royalties, and product category performance. While the full report details category-specific growth, the accompanying infographic highlights significant opportunities across both product segments and geographic regions. Notably, major licensors such as The Walt Disney Company, Hasbro, Mattel, and The Pokémon Company International continue to dominate, collectively generating $307.9 billion in licensed retail sales.

Emerging regional markets and evolving retail channels are spotlighted as key drivers for future expansion. The report emphasizes the importance of data-driven strategies for licensors, licensees, and manufacturers—especially in the toy sector, where licensing remains a primary growth engine. For industry stakeholders, the study offers actionable insights to optimize product portfolios, royalty models, and regional market entry.

For a deeper dive into category splits, regional rankings, and royalty breakdowns, Licensing International provides a downloadable infographic and full report, supporting strategic decision-making in the evolving licensing landscape.

Source:License Global