Golden Sombrero: Uglydoll relaunch
Golden Sombrero Licensing & Consulting will oversee the relaunch of Uglydoll as its official partner. The aim is to reintroduce these distinctive and unique characters to a new audience.
Debut in 2001
Since its launch in 2001, Uglydoll has evolved from a cult designer toy, which has been exhibited at MoMA among other places,into a global phenomenon.
Relaunch in 2025
Uglydoll plans to make a comeback in retail this year with classic bestsellers, fan favorites, and new characters. Shortly thereafter, surprise boxes with mini figures will also return, followed by a more comprehensive introduction of lifestyle licenses in 2026. The brand's focus will shift back to Asia, while collectors, fans, and specialty retailers worldwide will continue to be involved.