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Hachette Children’s Group: master publisher for Mr Bean

Bulldog Licensing has appointed Hachette Children’s Group as master publisher for both the live-action and animated versions of Mr Bean in the U.K. and Ireland, as part of the expanding Mr Bean licensing campaign on behalf of Banijay Kids & Family.

Launches for 2026

Publishing is set to begin this year, starting with a search-and-find book, a joke book and comic books inspired by Mr Bean: The Animated Series. The animated series’ fourth season launched in 2025 and airs on platforms including ITVX and Boomerang. The first two comic titles will release in April, followed by two more in August, with a search-and-find book arriving in September. Additional colouring, activity and sticker books are also planned, all aimed at children aged seven and up.

Global success

The agreement builds on Mr Bean’s global success. First launched 35 years ago, the character spans live-action and animated series, feature films and a strong digital presence, with nearly 250 million social media subscribers. Bulldog Licensing and Hachette Children’s Group highlighted Mr Bean’s enduring popularity and strong fit for children’s publishing across multiple formats.

Souce: https://toybook.com/mr-bean-licensing-hachette-childrens-group/ 

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