Hamsta World expands into Southeast Asia

Happy Ink – the company behind the design and lifestyle brand, Hamsta World – has secured a new agency partnership with Empire Multimedia Corporation.

Under the new deal, Empire will represent Hamsta World across Southeast Asia, including the Philippines, Singapore, Malaysia, Indonesia, Thailand and Vietnam.

International expansion 

The collaboration marks an important step in Hamsta World’s continued international expansion and complements the brand’s existing partnership with Licent Group, which manages licensing for Greater China (China, Taiwan and Hong Kong).

“We are thrilled to partner with Empire,” commented Brad Bushell, international licensing director at Happy Ink. “Empire will lead the effort to increase the fan base for our eight funny furball Hamsta characters in Southeast Asia through social media, which will no doubt lead to many promotional, publishing and merchandising opportunities in the region.”

Representing global brands

Based in Manila, Empire Multimedia Corporation is one of Southeast Asia’s leading entertainment and licensing agencies, representing global brands across film, television, lifestyle, fashion and character IP.

Hubert Co, president at Empire Multimedia Corporation, continued: “We believe in working with the best. Hamsta World is a promising property, and this partnership marks the beginning of a mutually beneficial business relationship in Southeast Asia.”

Source: https://happyink.nl/2025/11/25/hamsta-world-expands-into-southeast-asia/