Haribo opens first Haribo Happy World location in Dubai
Haribo has announced the planned opening of HARIBO Happy World in collaboration with Ground Control Entertainment.
The project, which is the first of its kind in the United Arab Emirates, is scheduled to open in Dubai Festival City on November 27, 2025. The project was negotiated by IMG Licensing, Haribo's global licensing agency.
Multisensory experience
Haribo Happy World is planned as a multisensory experience that presents the brand's history to visitors in various themed areas. Interactive exhibitions, a spacious retail area, and a café serving snacks and confectionery are planned.
“The opening of Haribo Happy World in Dubai is more than just the opening of a store—it's about sharing joy, imagination, and the timeless magic of childhood with families across the region (...),” said Mohamed Mahmoud, founder and CEO of Ground Control Entertainment.
A dedicated birthday room provides space for private celebrations and underscores the venue's focus on family experiences and social interaction.