Harry Potter birthday celebrated in style in London
Fans, celebrities and influencers flocked to the hot ticket free Harry Potter Birthday activation that showcased best-in-class products from brand partners including Bloomsbury Publishing, Jazwares, The Lego Group, Lola’s Cupcakes, MGA Entertainment, The Noble Collection, Rubies Masquerade Co. Schleich, Smyths Toys, Spin Master, Haribo, Yoto, Warner Bros. Studio Tour London – The Making of Harry Potter and award-winning stage-play Harry Potter and the Cursed Child.
In honour of the magical wizard’s birthday on 31 July, a free Harry Potter Birthday fan celebration pop-up event took place in central London for one day only.
Celebrities, along with Gen Z and family influencers attended an exclusive Golden Hour press preview ahead of the pop-up’s public opening. The event welcomed an impressive line-up of high-profile fans, who helped generate press and social buzz for this magical celebration.
Fans donned their best wizarding finery to play magical games, pose for spellbinding photo opportunities and check out enchanting products before taking home some fabulous treats.