Hasbro: Dan Ayoub President of Wizards of the Coast and Hasbro Digital Games
Hasbro has appointed Dan Ayoub as President of Wizards of the Coast and Hasbro Digital Games, effective November 2. He will oversee Magic: The Gathering, Dungeons & Dragons, Duel Masters and Hasbro Digital Games, including Exodus and Warlock. Ayoub is the first internal candidate to be promoted to the role following a search involving dozens of internal and external candidates.
Ayoub most recently served as Senior Vice President of Dungeons & Dragons, leading the franchise and helping strengthen the brand across tabletop and digital formats. He joined Wizards of the Coast in 2022 to lead its digital studios and later became Senior Vice President of Digital Games, expanding the studios and their international partnerships.
With 25 years of experience in the video game industry, Ayoub previously spent 11 years at Microsoft, including as an executive producer and studio head at Halo developer 343 Industries. He later served as Vice President and General Manager of Certain Affinity.
Hasbro CEO Chris Cocks said Ayoub’s leadership, industry experience and understanding of players make him well suited to lead the businesses into their next phase. Ayoub said he plans to put fans first, support the artists and creators behind the brands, and drive growth across tabletop and digital gaming.