Hasbro Hub London Pop-Up to Open at Piccadilly Circus

Hasbro is set to launch the Hasbro Hub London, a limited-time multi-brand pop-up store, in the heart of Piccadilly Circus on 16 August 2025. Spanning over 3,000 square feet and two floors at the new "Below the Lights" venue, the store will offer fans of all ages a unique opportunity to explore, play, and shop the largest selection of Hasbro products in one place.

The Hasbro Hub London will showcase beloved brands such as DUNGEONS & DRAGONS, FURBY, Hasbro Games, LITTLEST PET SHOP, MY LITTLE PONY, NERF, PEPPA PIG, PLAY-DOH, and TRANSFORMERS. Visitors can expect immersive activations, including life-size CONNECT 4, interactive gameplay, exclusive merchandise, collectible pick & mix souvenirs, and oversized photo opportunities.

Timed to coincide with peak summer tourism and UK school holidays, the pop-up aims to deliver high-energy engagement for families and fans. Operated by Event Merchandising, the team behind the TRANSFORMERS and PEPPA PIG stores at Battersea Power Station, the Hasbro Hub London promises a celebration of play, storytelling, and fandom in one of the world’s most iconic cities.

Source:Hasbro