Hasbro launches Blooms by Play-Doh for adults
Hasbro has introduced Blooms by Play-Doh, the first Play-Doh product line designed specifically for adults, marking the brand’s entry into the adult arts, crafts and home décor market. The new collection builds on Play-Doh’s 70-year legacy by offering a creative experience focused on crafting realistic floral arrangements that can be preserved and displayed.
Launch reflects growing demand
Each kit includes Play-Doh compound, tools, molds, a vase and a specially formulated finishing spray that helps maintain the flowers’ structure over time. Step-by-step instructions are designed to make the experience accessible for beginners while producing display-quality results.
According to Hasbro, the launch reflects growing demand among adults for hands-on creative activities. Company research involving more than 10,000 adults worldwide found that many people use arts and crafts to reduce stress, while nearly 80% of Gen Z and Millennials report experiencing burnout, increasing interest in creative outlets that are both relaxing and purposeful.
Available on different market places
Blooms by Play-Doh kits are available in a range of sizes and styles starting at $24.99 through Amazon, Target and Walmart. Selected products will also debut on TikTok Shop on July 16, marking the Play-Doh brand’s first product launch on the platform. How-to videos for the collection are available on the Blooms by Play-Doh YouTube channel.