Hasbro Launches DJ Furby and Nano-mals, Expanding Interactive Toy Pet Portfolio

Hasbro is elevating interactive play with the official launch of DJ Furby and Nano-mals, two innovative additions to its tech-forward toy pet lineup. Both products are now available for pre-order on Amazon and Walmart, targeting kids and collectors seeking creativity, self-expression, and joyful connection.

DJ Furby: Plush, Musical, and Full of Surprises

DJ Furby offers over 1,000 play combinations and five interactive modes, letting users enjoy music, dance, custom beats, light shows, games, jokes, and even relaxing yoga poses. The plush comes in two vibrant styles:

• DJ Furby Rainbow: Classic and colorful
• DJ Furby Neon Star: An Amazon-exclusive with bold grid patterns

Both versions are available for pre-order, shipping from July 15. The range also includes DJ Furblets—six mini DJ Furby pals with stretchy bodies, silly sounds, and unique personalities such as Rain-Bow-Kat and Pepp-Oh-Roni.

Nano-mals: Pocket-Sized Interactive Pets

Nano-mals are fidget-style, pocket-sized pets featuring light-up heart meters that respond to care. With over 70 sounds and reactions, Nano-mals can be petted, fed, danced with, flipped, and shaken to unlock glowing displays of affection. Each Nano-mal comes with:

• A snap-on textured outfit for sensory and mix-and-match fun
• A keychain clip for portability
• The ability to interact with other Nano-mals in their own playful language, Nanish

These launches reinforce Hasbro’s commitment to blending technology, play, and collectability, offering new ways for children and fans to engage with interactive pets.

Source: Hasbro