Hasbro reported strong first-quarter 2026 financial results
Hasbro reported strong first-quarter 2026 financial results, driven primarily by continued growth in its Wizards of the Coast and digital gaming businesses. Net revenue increased 13% year-on-year to USD 1 billion, while adjusted operating profit rose 29% and adjusted earnings per share reached USD 1.47, exceeding analyst expectations.
Strongest performance: Wizards of the Coast and Digital Gaming segment
The strongest performance came from the Wizards of the Coast and Digital Gaming segment, where revenue grew 26% to USD 582 million. Growth was led by Magic: The Gathering, which increased 36% year-on-year, alongside continued strength in digital gaming. Overall gaming revenue rose 21% during the quarter.
Consumer Products division
Hasbro’s Consumer Products division remained broadly stable, while Entertainment revenue declined 24% due to the timing and nature of licensing and content deals. Despite lower Entertainment sales, profitability improved because of reduced royalty expenses.
Forecasting revenue growth of 3–5%
The company maintained its full-year 2026 outlook, forecasting revenue growth of 3–5% in constant currency, adjusted operating margins of 24–25%, and adjusted EBITDA between USD 1.4 billion and USD 1.45 billion. Management said it remains cautious because of macroeconomic uncertainty, rising oil-related costs, tariffs and the financial impact of a cybersecurity incident discovered in March 2026.
Hasbro confirmed that the unauthorised network access has been contained, although the company expects to incur additional legal and remediation costs during the second quarter. Some operational disruptions may also shift a portion of expected revenue into the second half of the year.
Investing in the business
During the quarter, Hasbro continued its capital allocation strategy by investing in the business, returning cash to shareholders through dividends and share repurchases, and reducing debt. The company returned approximately USD 106 million to shareholders and also paid down debt while refinancing part of its obligations.