Hasbro Reports Second Quarter 2025 Financial Results
Hasbro reported financial results for the second quarter 2025.
“Hasbro’s return to growth in the first half of 2025 is clear validation that our Playing to Win strategy is working,” said Chris Cocks, Chief Executive Officer, Hasbro, Inc. “We delivered record-setting results from Magic: The Gathering, alongside strong contributions from our games portfolio, licensing partnerships, and digital initiatives. With this momentum, we’re increasing our full-year outlook and positioning Hasbro for sustained growth in 2025 and beyond.”
“We are raising our full-year revenue and adjusted EBITDA guidance, fueled by performance in our Wizards business. Despite a dynamic macro environment, the strength of our diversified business and cost productivity initiatives support our updated outlook,” said Gina Goetter, Hasbro Chief Financial Officer and Chief Operating Officer.
Second Quarter 2025 Results
- Hasbro, Inc.'s revenue decreased 1%, with growth in Wizards and Digital Gaming nearly offsetting the decline in Consumer Products.
- Magic: The Gathering revenue grew 23% driven by the release of Final Fantasy, which set the record as being the biggest set release in Wizards history.
- Operating loss of $798 million includes a $1.0 billion non-cash goodwill impairment.
- Adjusted operating profit was $247 million stable year-over-year, reflecting the strength of Magic and a more efficient cost structure.
- Reported net loss of $6.10 per share and Adjusted net earnings of $1.30 per diluted share, an $0.08 improvement year over year.
- Returned $98 million to shareholders via dividends and reduced $12 million of outstanding debt.
Year to Date 2025 Results
- Year to date Hasbro, Inc. revenue increased 7%, with continued growth in Wizards and Digital Gaming (+28%) offsetting declines in Consumer Products (-10%).
- Operating loss of $628 million includes $1.0 billion of non-cash goodwill impairment.
- Adjusted operating profit of $470 million benefited from favorable business mix and reduced operating expenses.
- Reported net loss of $5.41 per share and Adjusted net earnings of $2.35 per diluted share, a $0.52 improvement versus the same period last year.
- Returned $196 million to shareholders via dividends and reduced debt by $62 million.