Hasbro Unveils Exclusive Brands and Fan Experiences at San Diego Comic-Con 2025

Hasbro is set to make a major impact at San Diego Comic-Con International 2025, showcasing its hottest brands and delivering immersive fan experiences. At Booth #3213, visitors can explore new product innovations and exclusive collectibles from TRANSFORMERS, DUNGEONS & DRAGONS, MAGIC: THE GATHERING, G.I. JOE, BEYBLADE, as well as premier collaborations with Star Wars and Marvel. The Hasbro Pulse Toy Store will offer limited-edition convention exclusives, including sought-after action figures and anniversary sets.

Fans can participate in live events such as the G.I. JOE Cold Slither concert, MAGIC: THE GATHERING’s Spider-Man-themed activities, and BEYBLADE tournaments, with opportunities to win prizes and exclusive merchandise. Hasbro’s programming includes brand panels revealing new products and behind-the-scenes insights for TRANSFORMERS, G.I. JOE, Marvel, Star Wars, and DUNGEONS & DRAGONS. Livestreams and recaps will be available via Hasbro Pulse’s digital channels, ensuring global fans can join the excitement.

This year, Hasbro emphasizes its “Aging Up” strategy, focusing on premium collectibles and experiences for dedicated fans, while continuing to celebrate the storytelling and community that define its iconic franchises.

Source:Hasbro Newsroom