Hasbro unveils new strategy: Playing to win
Hasbro is unveiling a new strategic plan, ‘Playing to Win’, taking the company through 2027.
The magic of play
At the heart of Playing to Win is Hasbro’s mission to create joy and community through the magic of play. Through play-fueled engagement and partner-scaled co-investment, Hasbro will seek to expand its reach from over 500 million kids, families, and fans today to over 750 million by 2027. Through 2027, we expect an average of mid-single digit revenue growth and 50-100 basis points of annual operating profit margin improvement. By 2026 Hasbro’s gross debt to adjusted EBITDA ratio is projected to stand at 2.5x. And by 2027 Hasbro’s operational excellence program is expected to deliver $1bn of gross cost savings, with approximately half dropping to the bottom line.
Driving Hasbro’s evolution into a modern play company
Chris Cocks, Hasbro’s CEO, said: “Play is a universal human need and a strong basis for a business that has the purpose to endure, as Hasbro has proved over the last 164 years. Playing to Win unlocks Hasbro’s strengths: a broad and deep brand portfolio rooted in play, an unmatched licensing business, and a profitable games business anchored by world-renowned franchises fans love like Magic: The Gathering, Monopoly, and Dungeons & Dragons. Our new strategy is grounded in the key insights which will drive Hasbro’s evolution into a modern play company: serving fans of all ages around the world at every price point, and meeting fans where they are playing, which is increasingly online.”
A return to growth
Playing to Win marks an important pivot for Hasbro: a return to growth. The strategy focuses Hasbro on what has always made the company great – Play and Partners. Play is the foundation for an incredible portfolio of brands, a library of thousands of marks spanning Hasbro's 164-year history across ages, geographies and play patterns. Through partners, Hasbro has scaled to become the third largest entertainment licensor on the planet and the biggest in digital games, by far the fastest growing entertainment category of the last decade.
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Source: investor.hasbro.com/news-releases/news-release-details/hasbro-unveils-new-strategy-playing-win