HBO announces brand partnerships for The White Lotus
Max has announced an immersive event and integrated partnerships that offer a taste of signature luxury inspired by HBO’s Emmy-winning original series The White Lotus. Efforts kick off on Wednesday, February 5, 2025, with The White Lotus at Four Seasons, Presented by American Express— an exclusive luxury wellness retreat that captures the essence of this upcoming season’s hotel and spa in Thailand.
Wide range of offerings
Beyond the retreat, the campaign will also feature a range of offerings that even more fans of the series can enjoy including a companion podcast, exclusive experiences through bespoke brand partnerships, and a curated collection of consumer products inspired by The White Lotus's luxe lifestyle.
An experience that goes beyond watching
“We’re inviting fans to go beyond watching The White Lotus and truly experience it,” says Pia Barlow, Executive Vice President, Originals Marketing, HBO and Max. “By partnering with iconic brands and creating unique experiences, we’re extending the luxury within the series into real life — making The White Lotus something fans can indulge in as we build anticipation for season three.”
Full details on The White Lotus season three campaign and key partners can be found in the source description.