Heidi Klum arrives at HeidiFest in LEGO rickshaw
On the evening of September 17, Heidi Klum hosted a spectacular party in Munich. Her vision was to create an unforgettable sea of flowers, a concept brought to life with LEGO Botanicals. As the event’s official sponsor, LEGO GmbH provided an impressive floral setting. Alongside colourful LEGO Botanicals arrangements and a blooming rickshaw, the host also wore a LEGO Botanicals flower crown in her hair. A total of 7,000 LEGO Botanicals were used for the event.
The highlight of the evening was Heidi Klum’s arrival. The top model appeared in a rickshaw opulently decorated for the event with colourful sunflowers and wildflowers made from LEGO Botanicals. Her hair accessory also attracted attention: fashion designer Marina Hoermanseder had exclusively designed a LEGO Botanicals flower crown for the HeidiFest.
Traditional Bavarian Vibe Meets LEGO Botanicals
The floral decoration continued throughout the entire event, giving the traditional atmosphere of the venue a colourful and lively twist. Artistic flower garlands and rustic milk cans filled with detailed plants and blossoms made from LEGO bricks added colourful accents to the Bavarian setting. The courtyard was also decorated with LEGO Botanicals arrangements.
To turn Heidi Klum’s vision of a sea of flowers into reality, a total of 7,000 LEGO Botanicals were used. The LEGO rickshaw alone was decorated with more than 480 LEGO flowers.
A Floral Photo Spot for Heidi’s Star Guests
The official press wall provided a distinctive backdrop for around 1,000 invited guests. It was creatively designed with floral 3D elements made from LEGO Botanicals. Among those posing at the unusual photo spot were Schlager legend Vicky Leandros, pop singer Markus Mörl, and singer and Eurovision Song Contest participant Sarah Engels. International stars including Naomi Campbell and Nicole Scherzinger also travelled to Munich at Heidi Klum’s invitation.
Following last year’s XXL heart, LEGO GmbH once again demonstrated how versatile LEGO bricks can be used at large lifestyle events.
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Source: https://www.presseportal.de/pm/65052/6354626