Hendrik Rinsche in the new Spielwarenmesse Podcast
What do furnishings from the "Schöner Wohnen" collection have in common with the characters from the children's series "Paw Patrol"? Hendrik Rinsche answers this question in the new Spielwarenmesse Podcast. He is Senior Vice President at RTL Consumer Products and thus responsible for the licensing and merchandising business of the Cologne-based media company.
At BRANDmate at the end of June, the expert took the time to talk to Marco Jahn from Spielwarenmesse eG about developments in the licensing sector. Hendrik Rinsche also summarizes RTL's success as Germany's largest licensing agent. The portfolio has included evergreens that have worked for years, such as the "Gala" magazine brand or products related to the "Asterix" films. These are joined by promising newcomers such as a new "Hello Kitty" TV series.
The latest Spielwarenmesse podcast is now available in the Spielwarenmesse media library at www.spielwarenmesse.de/media and on the audio streaming services Audible, Spotify, Apple Podcast, Amazon Music and Google Podcasts.