HI-CHEW launches first-ever licensing collaboration with MGA's Miniverse
HI-CHEW has announced its first-ever licensing collaboration, partnering with MGA's Miniverse to bring the candy brand into the world of collectible miniatures.
Limited Edition
The collaboration introduces a limited-edition MGA's Miniverse Real Brands Vending Machine, featuring a miniature version of HI-CHEW's Original Mix alongside two other exclusive Real Brands mini collectibles. The set also includes a miniature credit card that allows collectors to dispense and display the mini products and is compatible with other Real Brands mini collectibles sold separately.
Expanding beyond confectionery
According to the announcement, the partnership marks a milestone for HI-CHEW as the brand expands beyond confectionery into the collectibles category. The collaboration is intended to offer fans a new way to engage with the brand while celebrating the growing popularity of miniature collectibles.
The limited-edition MGA's Miniverse Real Brands Vending Machine is available now through MGA's online store and selected retailers, including Walmart, Target and Amazon.