H&M and Laura Ashley launch new kidswear collaboration

H&M and Laura Ashley have unveiled a new kidswear collaboration for the Spring/Summer 2026 season, bringing together Laura Ashley’s heritage-inspired prints and H&M’s contemporary approach to children’s fashion. The collection will be available online and in selected stores.

Wide range for kids and babies

The range features dresses, matching sets, separates, swimwear, and accessories for babies and children. Drawing from Laura Ashley’s extensive archive, the collection incorporates the brand’s signature floral patterns and classic motifs, while introducing a fresh and playful aesthetic inspired by coastal themes, including lemon prints and shell details.

Lightweight fabrics

Designed with comfort, durability, and versatility in mind, the collection uses lightweight fabrics such as poplin, voile, crinkle jersey, and seersucker. A soft color palette of blues, yellow, white, and light pink is complemented by decorative elements including broderie anglaise, ruffles, and lace trims.

Balance nostalgia with modern style

According to H&M and Laura Ashley, the collaboration aims to balance nostalgia with modern style, creating pieces that capture the carefree spirit of childhood while remaining true to the timeless design heritage of both brands.

The launch marks a new partnership between the two companies, introducing Laura Ashley’s iconic British design aesthetic to a new generation of customers through H&M’s global kidswear platform.

Source: https://press.hm.com/newsroom/2026/laura-ashley-hm-new-kidswear