H&M Beauty and Swedish brand Bubs drop collection

H&M Beauty has launched a playful, sensory-driven collection inspired by Swedish candy culture, featuring products like lip oils, lip masks, hair and body mists, and fun accessories. The range reflects the growing global popularity of Swedish candy, especially on TikTok, and aims to turn its distinctive flavors and colors into a beauty experience.

The collection is designed to evoke both joy and nostalgia, translating candy-inspired elements into scents, textures, and collectible packaging. According to the brands involved, the collaboration blends the worlds of candy and beauty in a creative way, allowing customers to express their mood and personal “flavor” through the products.

”We are thrilled with how BUBS´ unique flavors and shapes are translated into lifestyle and everyday accessories. We love the result and how the candy and beauty world come together in a creative and groundbreaking way.“
— Helena Sandström, International Marketing Manager BUBS, Orkla Snacks

Source: https://press.hm.com/newsroom/2026/hm-beauty-and-bubs