Hot Wheels collaborates with Quarterback Russell Wilson
Mattel announced that Hot Wheels is partnering with World Champion quarterback, philanthropist, and entrepreneur Russell Wilson and his five-year-old son, Win Wilson, for a campaign featuring the new Hot Wheels Speed Snap Track System.
The Hot Wheels Speed Snap Track System is designed to transform the way kids build and play, the simple snap-together design enables kids as young as three to build tracks independently, meaning kids can get to playing faster and easier than ever before, while elevating the play experience and encouraging creativity.
Expressing creativity
“In football, every great play starts with the snap, and at home, it’s no different. One snap, and its game on with my kids,” said World Champion quarterback and father, Russell Wilson. “Being a dad is one of the greatest joys in life and I love watching my kids grow. I love how the Hot Wheels brand helps my kids build confidence and express their creativity with the new Speed Snap Track System. The track is designed to allow kids to set it up and clean it up all on their own, which is a win for parents too!”
The full “Snap to Play” spot featuring Wilson and his son, Win, can be viewed on YouTube.com/Mattel. New tracks and playsets featuring the Hot Wheels Speed Snap Track System can be purchased online at Walmart, Target, and Amazon now, with additional products rolling out in stores across mass retailers in October.