Hot Wheels names first-ever Class of Legends
Hot Wheels has introduced its first-ever Class of Legends, naming global figures Maluma, Supercar Blondie, and footballer Robert Lewandowski as part of its new Challenge Accepted campaign.
The global campaign celebrates a challenger mindset and the drive to take on new challenges. The three honourees were selected for their individual achievements, passion and determination, reflecting the spirit that Hot Wheels aims to represent.
Colombian artist Maluma, automotive content creator Supercar Blondie, and Polish football star Robert Lewandowski each bring a different perspective to the Hot Wheels brand and its connection to performance, ambition and self-expression.
The Class of Legends forms part of Hot Wheels’ wider Challenge Accepted brand platform, which highlights people who push themselves beyond expectations and pursue their ambitions.
Through the campaign, Hot Wheels aims to inspire fans around the world to embrace challenges, take risks and pursue their own goals.