Hot Wheels unveils F1 The Movie die-cast car
Motorsports fans and die-cast collectors are about to add another sweet piece to their collection. Hot Wheels announced the release of a limited edition 1:64 scale die-cast car inspired by the upcoming film, F1 The Movie.
The Hot Wheels car is an exact replica of the machine that actor Brad Pitt's character, Sonny Hayes, drives in the movie with fictional race team, Apex Grand Prix (APXGP) team.
The model car is finished in APXGP’s distinctive black and gold livery. The driver’s helmet is in the pale green and black colours of Brad Pitt’s character – and the car carries Sonny Hayes’ number 7.
Target group: film lovers around the world
This latest model follows last year’s licensing partnership between Hot Wheels and Formula 1. There have since been two sold-out collaborative launches.
Hot Wheels executive vice president Roberto Stanichi said the previous Formula 1 releases “were incredibly well received by racing fans and Hot Wheels collectors, and now we can share a piece of the collection with film lovers around the world.
“The APXGP die-cast allows Hot Wheels to connect with a new audience of moviegoers, who now have the opportunity to own a 1:64 scale piece of cinematic and racing history.”
The 1:64 scale die-cast will be available to order from Hot Wheels’ UK store.