Hugo Boss and Mars Inc are turning the tide on coral erosion
In a clear-cut statement made by the global fashion brand on the vital importance that companies do continue to invest in the health of ocean biodiversity, the Hugo Boss Foundation’s own comes in at the tune of €1.8m.
Supporting climate and environmental protection
Driven by its ‘Bold for the Planet’ programme to support climate and environmental protection initiatives around the world, this investment will be funnelled over the coming years into a select group of scientists, engineers, and creatives known collectively as Coral Gardeners.
Non-profit organization
Established in 2017 by Titouan Bernicot, this is a non-profit organisation focused on coral restoration and ocean preservation in French Polynesia, Fiji, and soon enough Thailand. Over the coming years, this funding will enable Coral Gardeners’ researchers and conservations to continue their work not only ‘gardening’ coral (by cultivating heat-resilient coral fragments in nurseries) but providing coral and ocean education for local communities and building ocean ecosystems around restored reefs, all of which will be fully AI monitored by Coral Gardeners’ ReefOS system.
Coral Gardeners
It’s this system – a first-of-its kind device running 3D computer vision to continuously track species, sizes, and functions of the fish moving back into restored coral gardens – that will prove vital for Coral Gardeners to provide scientific feedback on its journey towards cultivating and out-planting one million corals around the world. Any kind of investment in such mission-critical infrastructure and tooling is therefore a welcome addition.
“As we progress towards scaling up production and expanding our international reach, we are thrilled to have the financial backing of the Hugo Boss Foundation,” said Carol Gardeners’ Titouan.
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