Hunter Price and Lego establish new partnership

Hunter Price International and The Lego Group have revealed a new partnership aimed at bringing the iconic Lego brand to life through fresh ranges of stationery, arts & crafts, and creative play products.

Exclusive Lego products

Under a multi-territory agreement covering Europe (including the UK), as well as Australia and New Zealand, Hunter Price will design exclusive Lego product lines within its acclaimed core categories. The Consumer Product Playhouse’s creative team will roll out the first collections over the coming months, spanning everything from back-to-school stationery to calendars, journals, and notebooks.

New ways to engage with the brand

A dynamic arts & crafts offering will introduce new ways for Lego fans to engage with the brand, featuring hands-on activity sets, colouring books, and creative materials. Additionally, as part of the collaboration, Hunter Price will develop distinctive collections of reusable shopper and tote bags.

Source: https://toyworldmag.co.uk/hunter-price-builds-new-partnership-with-the-lego-group/