Hunter Price teams up with BBC Children in Need and The Works for 2026 campaign

Hunter Price International has partnered with BBC Children in Need and UK retailer The Works to support the charity’s 2026 campaign with an exclusive range of 14 Pudsey-themed products and creative content.

The collection, available in 400 The Works stores across the UK, includes everyday accessories and activities such as a shopper bag, a Pudsey-shaped squishy, stickers, stationery and arts and crafts products. The range aims to give families accessible and screen-free ways to get involved in the campaign.

A minimum of 20% of the purchase price of every product sold will be donated directly to BBC Children in Need, supporting children and young people across the UK.

Allana Holmes, Commercial Director at Hunter Price International, said supporting charities and communities has long been part of the company’s values. Claire Hoyle, Chief Executive at BBC Children in Need, welcomed the specially developed products, highlighting their contribution to helping children and young people facing difficult circumstances. Lynne Tooms, Chief Commercial Officer at The Works, also praised the collaboration for offering customers affordable ways to support the cause.

Source: hunterprice.co.uk/news/hunter-price-celebrates-bbc-children-in-needs-2026-campaign/