IMG Licensing: exclusive licensing agent for Skechers consumer goods in Europe
Partnership aims to further grow the brand’s apparel and accessory offering and expand into bags, leather goods, comfort-focused furnishings and more.
New multi-year agreement
Skechers, a global leader in lifestyle and performance footwear, has appointed IMG Licensing as its exclusive licensing agency for consumer products across Europe, including the UK. Under this new multi-year agreement, the agency will work with Skechers to strategically extend the brand into a wide range of categories promoting a more comfortable, active lifestyle—targeting both adults and children.
Brand expansion
The partnership with IMG Licensing will build on its successful apparel and lifestyle accessory offering, and support brand expansion into categories that resonate with Skechers’ diverse consumer base—including swimwear, sleepwear, underwear, outerwear, workwear and children’s apparel; bags and backpacks; small leather goods; comfort-focused furnishings, and more.