IMG Licensing: global licensing agent for Louis Vuitton America’s Cup 2027
The organisers of the Louis Vuitton 38th America’s Cup announced the appointment of IMG Licensing as the exclusive global licensing agency for the event ahead of the highly anticipated 38th America’s Cup to be held in Naples, Italy in July 2027.
Develop a comprehensive global licensing program
Under the terms of the agreement, IMG Licensing will develop and manage a comprehensive global licensing program spanning consumer products, publishing, collectibles, and memorabilia. The program will be designed to capture the spirit, heritage, and innovation of the America’s Cup while creating premium offerings for fans, spectators, and partners around the world.
Exciting range of merchandise
The first range of merchandising will be on sale in Cagliari with both an online store and the first America’s Cup Official Shop opening in the Race Village of the Louis Vuitton 38th America’s Cup Preliminary Regatta, 21-24 May 2026, offering an exciting range of merchandise from event collections to team merchandise.
Through this partnership, IMG Licensing will curate a best-in-class portfolio of licensees across key categories including apparel, accessories, home goods, publishing, and premium collectibles. The initiative will emphasise design excellence, authenticity, and innovation—reflecting both the heritage of the America’s Cup and the forward-looking nature of competitive sailing.