InsightsArena with trend-setting ideas for the point of sale
Valuable source of inspiration for retailers, hot licensing topics and space for intensive networking: At the eighth Insights-X, the InsightsArena will offer a wide range of information, activities and services. With a new design and a revised concept, the special area in Hall 10.0 from October 11 to 14, including eXtra-Day, invites all trade show participants to discover and participate.
Inspiring PoS designs and trends
One highlight is the new Retail Inspiration Hub. The name says it all. It provides innovative design tips for the presentation of goods at the point of sale. The Retail Inspiration Hub also focuses on current industry trends. It presents the results of the "Insights-X Trends" study and brings them to life with numerous product examples from exhibitors. Trend scout Gabriela Kaiser created the survey exclusively for Insights-X. The BRANDmate Plaza will show how industry and trade can increase their sales with licensed articles. The B2B networking event of the same name for new licensing as well as partnerships presents exciting products from the licensing sector. "This makes the InsightsArena a central contact point for retailers," explains Christian Ulrich, Spokesman of the Executive Board of Spielwarenmesse eG. "Here they can find trendy sales drivers for the assortment and learn how to create impressive shopping experiences in their own stores.“
Creativity in demand
The InsightsArena underscores its distinctly experiential character with a special hands-on activity.Here, trade visitors can get creative themselves and artistically design the walls of a photo box.In this way, a unique work of art is created throughout the entire Insights-X.Photos of their own artistic contribution can be taken home as a souvenir.A few meters away, the Podcast Lounge invites visitors to listen in.Here, trade fair participants are live when the Spielwarenmesse podcast team talks to industry representatives about current topics.Culinary delights are also provided at the InsightsArena.An integrated lounge with food and drinks creates a pleasant atmosphere for a short break from trade fair business.A MediaPoint with international and national trade magazines also provides informative reading.
Detailed information on the InsightsArena is available on the website www.insights-x.com/insightsarena.