JAKKS Pacific and COVER Corporation to launch hololive merchandise
JAKKS Pacific and COVER Corporation, the company behind the globally popular hololive production, have announced a partnership to create and distribute officially licensed hololive consumer products in North America.
Design, manufacture, market, and sell
JAKKS Pacific will design, manufacture, market, and sell a range of collectibles, plush, novelty items, and role-play products featuring English VTubers from hololive, including Mori Calliope, Takanashi Kiara, and Ninomae Ina’nis. The merchandise will be available through JAKKS’ direct-to-consumer platforms, select retail partners, and live event sales, making official hololive products widely accessible to fans.
Expand hololive’s presence in the US
The partnership aims to leverage JAKKS’ experience in global brand building and multi-channel distribution to expand hololive’s presence in the US. The first wave of products is scheduled for launch in 2027, with future plans to add more talent, product categories, and territories.
hololive production, owned by COVER Corporation, is a leading VTuber management company with 86 active members worldwide. VTubers are virtual entertainers who use animated avatars to create content, engaging dynamic fan communities across digital platforms.