Jakks Pacific Announces Global Agreement with Sega for Sonic the Hedgehog 4
Jakks Pacific and its costume division Disguise announced a multi-year partnership with Sega for Sonic the Hedgehog 4, Paramount Pictures’ feature film set to release in theaters March 19, 2027.
Through the collaboration, Sega and Jakks will design, develop, and manufacture a range of products including action figures, plush, playsets, role play, costumes, and costume accessories, set to hit the market in early 2027, ahead of the film’s release. The all-new products will feature popular, well-known characters like Sonic, Tails, Shadow, and Knuckles, as well as additional favorites like Amy Rose and Metal Sonic.
“Sonic movie products continue to be among our most popular lines year after year, underscoring just how beloved these characters are,” said Stephen G. Berman, Chairman and CEO of Jakks Pacific, Inc. “The Sonic brand resonates with fans of all ages, and we’re excited to build on that momentum with a new collection of toys, figures, and costumes that capture the spirit of this latest adventure.”
“Jakks Pacific has been an incredible partner, with their creativity, quality, and passion bringing Sonic the Hedgehog to life for fans around the world,” said Shuji Utsumi, President and COO, Representative Director of Sega Corporation. “As we look ahead to Sonic the Hedgehog 4, we’re excited to continue building on that success together and deliver even more innovative designs for Sonic fans of all ages.”