JAKKS Pacific renews master global toy partnership with Universal Products & Experiences
JAKKS Pacific has renewed its partnership with Universal Products & Experiences, Illumination, and Nintendo for an all-new toy collection inspired by The Super Mario Galaxy Movie, arriving in theaters on April 1, 2026. The collection of figures, playsets, plush, and more is available now for pre-order at Walmart and Smyths Toys.
JAKKS Pacific’s toy line for The Super Mario Bros. Movie was a top performer in 2023 and 2024. According to Circana, its 5-inch figures with accessories were the only action figures ranking among the top 50 best-selling toys for multiple months in 2023, contributing to double-digit growth in the company’s action figure and collectibles segment.
Building on that success, the new The Super Mario Galaxy Movie line includes movie-inspired figures and playsets, premium figures with accessories, plush, and more, allowing fans of all ages to recreate key film moments.
Highlights include:
- Highly articulated 5-inch figures (Wave 1: Mario with yellow Luma, Yoshi with accessories, Rosalina with wand, Bowser Jr. with paint brush)
- New 1.5-inch mini figures featuring Mario, Luigi, Yoshi, Princess Peach, Bowser Jr., and Wonder Bowser Jr.
- Yoshi Egg playset with exclusive Fire Mario
- Deluxe Bowser Castle playset and Gateway Galaxy diorama set
- New 9-inch plush (Mario, Luigi, Princess Peach)
- Glow-in-the-dark colored Luma yoyos
Retail exclusives include:
- At Target: a 5-inch 4-pack (with exclusive Luigi and Wonder Bowser Jr.) and jumbo posable plush (Fire Mario, Fire Luigi)
- At Walmart: 5-inch Bowser Jr. with punching Clown Car and accessories, plus Mario and Luigi with pull-back motorcycles
Rafa Macias of Universal Products & Experiences highlighted the success of the first film, which grossed over $1.3 billion globally, and expressed confidence that the new film and toy line will deliver an even more immersive experience for fans.
Jeremy Sueper, VP of Marketing at JAKKS Pacific, added that collaborating again with Illumination, Nintendo, and Universal allows the team to bring beloved characters and memorable movie moments into fans’ homes.