Jazwares and McDonalds: Return of Squishmallows to Happy Meals

Jazwares and McDonald's have announced the return of the Squishmallows Happy Meal. Jazwares is bringing new Squishmallows to McDonald's Happy Meals in over 65 countries. The global promotion includes 12 characters and a new digital gaming experience.

In addition to a new character, each Squishmallows Happy Meal will come with a scannable code to unlock an exclusive digital game - a first for the partnership.

The promotion launched nationwide in the US on May 13, with more countries to follow this spring and summer.

“Our first McDonald’s Happy Meal collaboration received such a massive global response that we’re bringing it back by popular demand for Squishmallows fans,” said Gerhard Runken, executive vice president of Brand & Marketing at Jazwares. “We couldn’t think of a better way to celebrate our fans than with a Happy Meal featuring character favourites with unique, never-before-seen happy expressions and the debut of our newest Squishmallows Squad member, Halley, making the hunt exciting as ever for fans worldwide.”

Source: www.toyworldmag.co.uk