Jazwares and UGLYDOLL: new chapter to appeal to a new generation
Jazwares announced a long-term strategic partnership to usher the iconic brand into its next vibrant chapter. The collaboration will introduce an all-new line of plush and collectibles inspired by the beloved brand's iconic original artwork.
Under the partnership, Jazwares will design, develop, manufacture, and distribute a fresh global collection celebrating the unmistakable charm, humor, and individuality that made UGLYDOLL a worldwide phenomenon. Jazwares’ UGLYDOLL line will include a full line of iconic plush, authentic multiscale figures and accessories, collectible vinyls, role-play toys and costumes, construction sets, novelties, and more. The first products are expected to be available worldwide and debut at retail in Fall 2027.
Evolving independently
Since launching in 2001, UGLYDOLL has evolved from an independently created designer plush brand into an award-winning global franchise with a massive devoted fan following. Beloved for celebrating imperfections, individuality, and self-expression, characters like Wage, Ox, Babo, Ice-Bat, Moxy, and Tray have become global icons of a brand built on the idea that "ugly" is beautiful. From collectors who have cherished the originals for years to new fans discovering them for the first time, UGLYDOLL continues to prove that being different always reigns supreme.
Expanding the global portfolio
The partnership further expands Jazwares' portfolio of globally recognized brands and reflects the company's continued investment in creating products that connect with fans across generations. Drawing inspiration from the classic UGLYDOLL artwork, Jazwares will develop a collection that celebrates the charm, humor, and personality that have made the brand a fan favorite for more than 20 years.