Jazwares and Yo Gabba Gabba! sign global licensing agreement
Jazwares announced a multi-year global licensing agreement to release a robust slate of top-of-the-line toys, costumes, and accessories based on the beloved children’s franchise Yo Gabba Gabba! The agreement was signed with franchise owner Gabbacadabra LLC, co-owned by Yo Gabba Gabba, LLC and WildBrain, a global leader in kids’ and family entertainment, and facilitated by creative business development firm Golden Sombrero Licensing, who spearhead licensing partnerships for the Gabba brand.
Global master rights
As part of the new agreement, Jazwares will hold global master rights to produce figures, toy vehicles, dolls, plush, playsets, musical instruments, and Squishmallows inspired by the world of Yo Gabba Gabba!, including the classic series and the latest iteration, Yo Gabba GabbaLand! now streaming on Apple TV+. The deal also features a line of pet toys and accessories, in addition to the North American costume rights for all ages, including seasonal, dress-up, pet costumes, and costume accessories. Jazwares’ Yo Gabba Gabba! product line is expected to debut at retail in 2025.
Inspiring generations of kids and families
Yo Gabba Gabba! was created by Emmy Award-nominated Christian Jacobs and Scott Schultz and first premiered in 2007. It has since inspired and delighted generations of kids and families with its blend of cutting-edge music, colorful live-action characters, and captivating animation. The newest series, Yo Gabba GabbaLand!, which premiered in August 2024, invites audiences to explore a magical world of endless possibilities and promise with friends both familiar and new.