Jazwares named Master Toy Licensee for Royale High

Jazwares, has announced that it has signed a framework agreement with the successful fashion role-playing game Metaverse Royale High. The collaboration will see a new toy line of fashion dolls inspired by the game. This is scheduled to launch in the fall of 2024.

Solid portfolio of consumer products

In addition, Jazwares will serve as a licensor for Royale High to create a solid portfolio of consumer products that will bring the popular game world to life through a 360-degree licensing program. The portfolio is expected to include apparel, beauty, and home furnishings.

Royale High- an overwhelming success

With over 105 million users and 9 billion play sessions, Royale High has taken the gaming world by storm, transporting players to a virtual world where fashion and style take center stage.

Translating gaming properties into products

“At Jazwares, we keep our finger on the pulse of what’s trending for kids of all ages, and it’s clear that Royale High has already made a massive impact in the gaming realm,” said Judd Karofsky, Executive Vice President, Jazwares. “We know how to translate gaming properties into off-screen products better than anyone in the industry, masterfully translating IP into toys but also creating meaningful consumer products programs. Tapping into the popularity of Royale High is expanding our portfolio into the girls' space in a big way, and we can’t wait to introduce our new line to the community of fans.”

Source: www.businesswire.com